This week, clothing brand Patagonia encourages us not to buy their products, Google continues its quest to “Googlify” all aspects of life, and wives and girlfriends rejoice as Movember comes to a close and scraggily ‘staches are shaved. See all this and more of what’s trending right here.
What’s this mean for business?
Now, Pinterest users can organize their pins by location. And search other pins by location. It’s a whole new dimension to the idea-sharing site. It shows the power of connecting user-generated content to locations on a map. For you location-centric and/or imagery driven companies out there, take a note - and pin it to your board.
There’s good news for hashtag followers, and that news is Hshtgs. No, it’s not a misspelling. It’s a new hashtag search engine that scours all social platforms for hashtags. If this is any indication, it doesn’t look like hashtags are going away anytime soon. Don’t pass them off as a short-lived trend. See if it makes sense to incorporate them into your marketing.
Royal Roads University takes testimonials to a whole new place. Inside a box. Their latest ad campaign featured what looked like traditional alumni testimonial ads on digital mall kiosks. When people touched the “connect” button, real, live university alumni popped their head out of the kiosk and started a conversation. (insert “think outside of the box” pun here). The point is, testimonials can be a great way to educate people on your brand experience. But, they’ve been done. A lot. So, find new and interesting ways to share those success stories. Maybe it’s digital. Maybe it’s traditional. Maybe it’s both.