Rasmuson Foundation successfully lobbied to allow Alaskans to donate all or part of their Permanent Fund Distribution to their favorite causes.  Nerland Agency conceived the mnenomic chain of Pick.Click.Give and demonstrated that we can all work together to make significant change in Alaska. Total donors are up 21%, far exceeding the 10% goal, and the effort has become the second largest fundraiser in the state.

Fairbanks Memorial Hospital wanted to maintain top-of-mind awareness in their community. Nerland Agency highlighted the importance of being owned by a community-owned, non-profit foundation. The "People First" campaign resonates positively among employees and external audiences.

Anchorage is perceived as cold, dark, hard-to-get-to, and expensive. Nerland Agency used existing and initiated new research that highlighted a clear message- what makes Anchorage unique is its abundant lifestyle.  Big Wild Life was launched and soon became pare of the city's vernacular.

Alyeska Pipeline did not have clearly defined branding standards that resulted in inconsistent execution across customer touch points.  Nerland Agency developed a comprehensive brand book that enables communication staff to "stay on brand" with all internal and external collateral.

Young Alaska Natives needed a way to safely discuss sexual health issues and receive reliable information. Nerland Agency partnered with ANTHC to develop a dynamic online forum that engaged the target audience on their terms.  The site launched on Aids Awareness Day and has generated desired participation, earned media coverage, and capture the attention of other health-related organizations.

TSAIA was in need of a graphics branding platform that would visually represent its unique, innovative facility and operation.  Nerland Agency developed a platform centered on the newly-constructed concourse that included details from its architectural design.