What’s trending this week? Cyber Monday sweeps the nation, Trekkies get an early Christmas gift, the world meets a real glasshole, and much more. Check it all out here.
What’s this mean for business.
Sprint calls in some heavy hitters for their new campaign. James Earl Jones and Malcolm McDowell act out social media and phone conversations to honor the “important” things you do on the Sprint network. It’s funny stuff. Tapping into social chatter makes for good entertainment. It’s also a way to make your ads more relatable to your consumers. Especially if your consumers are text happy social media users. Which, many people are now-a-days.
Harvey Nichols promotes selfishness this holiday season. Their “Sorry, I spent it on myself” campaign encourages you to “buy something little for them and something big for you.” Something we’ve all at least considered doing at one time or another. It just goes to show that, even when unflattering, the truth can be funny (when done right). And funny gets people’s attention.
Branded video sharing is on the rise. According to recent research, it’s 50 times higher than five years ago. Why? Maybe the videos are better. Maybe people are more social media savvy. Or, maybe people are getting sick of cat memes and need something new to share. Whatever the reason, if you’re looking to make an impact online, video is a good way to do it.